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Many of us face the need to log into a single service with distinct identities one time or another. For instance, you want to access your company or client’s AdSense account, but you’re logged into Gmail. Instead of logging out of Gmail, you can fire up a different browser. Say, your main browser is Firefox. You can open IE for this purpose.

But with Google Chrome’s Incognito mode, life is now easier. You don’t have to open an entirely new application just to login with a different identity. Lifespy has an excellent tip.

Since it handles cookies separately, that also means that you can load two sessions of the same service and log in via separate accounts for each window. Well, this isn’t too different from launching a Firefox window and an IE window but at least you’re just running the same application.

You can even login multiple times. The fact that each of Chrome’s tabs and windows is a separate process makes it even better. Each session is distinct from the other.

Just be sure to open a new Incognito Window by typing Ctrl-Shift-N, or selecting the feature from the dropdown box at the right of the unified URL/search box.